So theres another new social payments kid on the block with an interesting twist that we like. Kwedit is a virtual loan shark of sorts. Although these guys dont break your virtual legs (although that would be an excellent option for Mafia wars).

Basically they loan you the money to buy virtual goods – and when you pay it back or refer a friend you earn some kind of virtual credit score which is good for your game rep. If you dont end up paying them – no biggy – but you will earn a bad score and it will affect your in game status according to the game.

MichaelArrington from Techcrunch certainly seemed excited by the concept saying “Its unreliability is what makes it so attractive to social game publishers and other people selling virtual goods. It’s also a great way to let the unbanked masses out there pay for stuff without getting sucked in to scamville-type scams.”

Arrington is also excited as this is a step away from the kind of activity that leads to users being pulled into the now infamous “scamville” type deals which he campaigned about late last [...]